According to Steve Jobs, the antenna issue is “a challenge for the whole industry”.

Mobile phone users and many mobile phone makers beg to disagree; after all, this is the first time that a device would actually drop calls if its antenna was held. Even in the early days of 2G/GSM devices, Nokia manufactured plenty of mobile phones with visible antennas that literally jutted out of the phone body. Phones like the old Nokia 5110 would still work properly even if the antenna was being touched by the hand.

And in the many years since then, various phone makers have made countless numbers of mobile devices that have not only made the antenna smaller and non-obtrusive, but also equally, if not more efficient.

Companies like RIM, whose BlackBerry Bold 9700 was named directly by Apple as a device affected by antenna issues. What Jobs might have failed to realize that even if the Bold or any other handset loses a bar of signal from touch, none of these phones would drop a call like the iPhone 4 would.

Jobs also failed to realize that RIM would also speak out.

To sum it up nicely, here is a quick excerpt from RIM’s official statement, “Apple’s attempt to draw RIM into Apple’s self-made debacle is unacceptable. Apple’s claims about RIM products appear to be deliberate attempts to distort the public’s understanding of an antenna design issue and to deflect attention from Apple’s difficult situation.”

Nokia has also stated they their company emphasizes a lot on testing their products –including the antenna performance, to ensure the usability of their mobile handsets.

The two companies are not the only phone makers to have made their voices heard. Samsung and Motorola have also spoken out as well. Of the three companies that Apple has directly mentioned in the presentation, only HTC (manufacturers of the HTC Wildfire and Desire, among others) has yet to make a comment (and many believe that it will not be long before that).