The Apple iPhone’s new 4.0 OS update is coming soon and it brings plenty of new features.

Sadly, “new” does not necessarily translate into “good” as Apple mixes in iAds to the host of new functions that users get to try out. While versions 4.0 does not change anything drastic, it does bring users access to multitasking, background images, icon folders and several new extras.  It is big news when Apple finally provides users with a basic function that they have been deprived of.

In general, the update brings many nice things for people, but it also brings a feature that is quite questionable: iAds.

Simply put, this new function will be running in the device’s background and delivering new ads to users while they browse the web, run apps, listen to music and more. How it exactly works still remains to be seen, but expect it to keep track of user preferences and usage patterns in order to bring relevant ads as well as choking bandwidth and transfer speeds when it decides that you need a fresh new batch of advertisements to ignore.

This is why it is not surprising that iAds is simply Aids spelled differently.

Aside from bringing a new function that would most probably earn the ire of users, Apple has also cast a stormy cloud over the horizon for developers –according to the agreement on the 4.0 SDK, developers are not allowed to use Flash to create content. Considering that many iPhone games were developed using a Flash compiler, this would certainly alienate developers who use Adobe software.

It is common knowledge that Steve Jobs hates Adobe, and everyone already tolerates the lack of Flash support on the device; but this one goes a little too far.

Read more about the new features about the Apple iPhone 4.0 OS at Tech Radar.

Bookmark and Share