Penny Mobiles – Mobile phone news, reviews & information

Right now, Apple and BlackBerry are still on top of the Smartphone industry as the two try to battle it out for supremacy. However, not far behind is the Taiwan-based manufacturer HTC. They have continually supplied us with excellent Smartphones that match, and in some cases even outclass the likes of the iPhone. One of the best mobiles to ever come out of their busy kitchen is the HTC Desire.

Truly Desirable

One look at this Smartphone will almost instantly give you a desire to get one for yourself. The compact design is impeccable and the 3.7” AMOLED capacitive touch screen displays the most vivid of colours (resolution is at an amazing 480 x 800 pixels). 3G HSDPA, EDGE and GPRS are all on board the HTC Desire as is high speed WLAN compatibility.

The proprietary HTC Sense user interface is definitely a feature that will make this Smartphone the envy of your peers. It doesn’t only deliver user friendliness at the highest level, but its aesthetic value is also way up there.

At Par with the Big Boys

The HTC Desire is definitely at par with the big boys in today’s Smartphone scene. In fact, one could even make a case that it is even better than the BlackBerry’s and the iPhone’s out there. Alongside this mobile’s highly rated Google Android mobile operating system (version 2.1 or Eclair) is a Qualcomm Snapdragon processor.

With an astonishing clock speed of 1 GHz, this remains to be the most powerful processor in the market today. The HTC Desire even has a 5-Megapixel camera on board (complete with geo-tagging, an LED flash, autofocus, etc.) which is far better than the iPhone’s 3-Megapixel built-in snapper.

The HTC Desire is truly a remarkable Smartphone and we wouldn’t be surprised at all if this device bagged the awards as 2010’s Smartphone of the year.

There are plenty of reasons why Samsung and Sony Ericsson should be happy. After all, the past few months has seen the companies release a whole new line of Android devices and of course, the continued growth of market demand for the Google made platform.

Sony Ericsson has been in financial turmoil last year and has taken most of 2010 getting back in the game. But with both feet now planted firmly back on the ground with a strong line up of new devices selling plenty in the past couple of quarters, it is not surprising that the Swedish Japanese joint venture is enjoying it newfound success. Of course, the icing on the cake would have to be the award from EISA which celebrates the XPERIA X10 Mini smart phone.

Obviously, the X10 Mini is not as powerful as the XPERIA X10. In fact, compared to that powerhouse, the device seems very much like a toy. But looking closer at the specs, one realizes that the Mini is far more practical –especially when price is concerned. The phone is much cheaper than the X10 and it is almost as functional. Sure, the processor is slower and the screen is much smaller. But given that the device is far cheaper –then it is a better choice.

Samsung also got a little award as well. While Sony Ericsson got off with the best mobile phone award, Samsung was still able to nab the best smart phone award. The recipient is none other than the Galaxy S with its’ impressive high end specifications. Naturally, the phone’s impressive touch screen display technology which makes use of super AMOLED technology surpasses most screens available –including the retina display on the iPhone 4.

Expect to hear more about these two devices as the EISA awards are certain to bring the spotlight back on them.

There is no doubt that the demand for smart phones that use Google’s Android operating system are in demand. In fact, a recent study by retail research firm GfK, has shown that just here in the UK, the market share of Android devices has gone up to a massive 13% from the previous record of just 3%.

This momentous growth is spurned on by many different aspects, and here is a quick list of the things that have affected the Android’s growth.

The first thing on the list, is ironically, Apple and Steve Jobs. The Cupertino based company and their CEO has such an odd habit of antagonizing almost anything that comes their way that Google is starting to look quite like the quiet protagonist of the mobile industry. Google has stood beside HTC with regards to the Apple lawsuit and they have also taken in Adobe as well.

Another major reason why the Android OS is so in demand right now is because of all the big fuss about it. This is officially the first mobile platform that Adobe is supporting directly (though they have announced that Flash is indeed coming to other mobile platforms as well). The Google Goggles augmented reality application is also at the cutting edge of the technology. At the rate that the Android is moving forward, it has become one of the leading pioneers among mobile platforms.

Of course, the biggest reason why the Android OS is so successful is none other than the handsets. From simple mid range devices to the most powerful high end smart phones, the Android OS is used in a wide range of devices –with that range, almost any kind of smart phone user would find a great match.

With the upcoming launch of version 3.0 Gingerbread later this year, we can only expect the market share for the Android to keep on growing.

Despite all the fuss and hoopla surrounding Apple’s iPhone 4 antenna, it seems that the market demand for the newly released smart phone has not gone down. It has been almost a month since the official launch of the handset and until today, people are still inquiring with retailers and networks as to when the device will once again be available.

Virtual mobile network operator 3 UK has announced that they will be offering the iPhone 4 this coming Friday, July 30. Many are expected to line up for the device and the operator is already taking scheduled appointments with interested clients. Those who intend to take up the offer or switch to the iPhone 4 would want to contact 3 UK as soon as possible.

The Apple iPhone 4 has been at the center of a big media buzz as complaints about the device’s antenna issues has soared to a point that Apple’s constant denials could not distract users any longer. The folks at Cupertino originally released a short open letter to all iPhone 4 owners before the public pressure forced Steve Jobs to finally concede and provide an active solution.

However, Jobs’ emergency conference did not have the effect that Apple intended. While owners appreciated the gesture of receiving free bumper cases for the handset, the fact that it took Apple over three weeks to find the problem and offer such a basic solution did not sit well with many fans of the brand.

What made matters worse was the mention of other smart phones in Apple’s presentation, which promptly led to other companies making official statements countering what Steve Jobs said.

3 Mobile has not made any mention of the aforementioned antenna issue affecting the handset, but it is believed that new iPhone 4 owners will still need to use the special iTunes app to acquire the free bumper case.

There is just no way to escape advertisements these days. We all know that Apple is implementing the new iOS 4’s iAds feature (expect to see more of this once the whole antenna debacle has toned down a notch), but aside from the more obvious advertising features, there is one other factor that tends to influence consumer’s decisions: social networking.

We all know how effective word of mouth advertising can be. While the average person does not need to listen to the recommendations of his or her friends, a few words from a choice individual among peers who a person truly admires or respects is more than enough of an endorsement to give a purchase a reason.

Now imagine that scenario on with the element of social networking on your mobile phone. Receiving a quick message or Tweet from close friends saying how nice it is to visit a certain establishment or to purchase a certain product will be a very strong influential factor for many people.

This is not just a one sided influence either. As effective as social networking can be, it is the accessibility that smart phone technology (as well as WiFi and 3G network access) gives that makes this a very potent element for marketing. And of course, the social network gives the messages more potency than standard mass forwarded content on mobile phones. After all, receiving spam messages on a mobile phone is never good, but reading about updates directly from friends is considered enjoyable.

Research firm Gartner has been gathering data on how people’s social networking habits tend to influence and affect their purchasing decisions. This influence is a crucial factor that has to be considered by marketers if they want to successfully advertise a product in this day and age. The study covered about 4000 consumers across various territories in the world during the last quarter of 2009.

The black version of the iPhone 4 has kept Apple and their affiliated manufacturers on their feet producing enough to keep up with consumer demand. That being said, there are still those who patiently wait for the white version of the device. At first, people thought it would be released at the same time as the black iPhone 4, seeing a tech journalist sport the device on a review. Unfortunately, it was simply a press unit and was not yet mass produced for consumers.

The delay was attributed to the difficulty in producing white iPhone 4 devices versus the black one. Apple gave a tentative date for those eager to get their hands on the fairer handset which was at the end of July. Unfortunately, the Cupertino based company was not able to meet the deadline and the white devices will still not be appearing in shelves any time soon.

This is truly sad news for those that have put off their Apple iPhone purchase hoping for the alternative color. Those who are in a hurry to get the popular smart phone will still be able to purchase the black variant without any problems. According to Apple’s official statement, the production problems are restricted to the white model.

“White models of Apple’s new iPhone 4 have continued to be more challenging to manufacture than we originally expected, and as a result they will not be available until later this year. The availability of the more popular iPhone 4 black models is not affected”

The “challenge” in manufacturing has apparently spared the black iPhone 4. On the other hand, nobody knows just when the white variant will be released. Perhaps after all the bad press, Apple is busy rearranging the device’s internal parts to make way for a better positioned antenna. Hopefully, when the much anticipated unit gets released, the improvements will not be purely cosmetic.

Yes, you heard that right; Research in Motion will now add emphasis to media playback.

The phone manufacturer has established the BlackBerry brand as a very no-nonsense smart phone that allowed users to type and chat with ease thanks to the impressive physical keyboards that are used on the smart phones. However, the number of users who are keen on having a QWERTY keyboard is lessening as more and more people are typing less and are generally getting used to onscreen virtual keyboards.

While writing long emails are still best on a BlackBerry, updating a Facebook status or sending a tweet only takes a few characters. This is why RIM has decided to take a new approach with the OS –by showing the world that the BlackBerry can do more than just type.

So what is exactly new with the BlackBerry OS 6? The media playback controls and layout. As one would expect, BlackBerry smart phones are able to play music and video files, they always have been able to. However, there has been little emphasis on this feature as not a lot of people who love media would take smart phone with a smaller screen. The BB has always been the device of choice for heavy typists and professionals.

The upgrades have been divided into three main categories: music, videos and images. Each menu will show BlackBerry’s specialized controls for each media format.

The screen is still small (it is a hardware thing after all) but the controls have been completely revamped. Touch controls are now a major focus of the handset as it uses swipe, pinch and other gestures that make navigation and viewing a whole lot easier for users. The OS also incorporates full data access on media content, which means that users will get to see assigned album art to specific files.

While the public is busy discussing the validity (or rather, invalidity) of Steve Jobs’ claims during the Apple emergency conference, there is something that many people are simply unable to ignore -the statement that the refunds and free case offers would only last until the end of September.

To be more exact, it was specified by Steve Jobs that current users can either refund their case or obtain a new free case until September 30, which alludes to the possibility that at that point, something new will happen.

The logic here is that the “free case” and “refunds” are special offers that Apple is giving out due to the antenna issue. For as long as the antenna issues persists, then Apple is obligated to provide users with a solution (as ineffective as it may be. And yes, Apple is obligated as they have sold a faulty product to users). To state that the offer will only be good until a specific date means that Apple has something up their sleeve.

The initial assessment is that a second batch of iPhone 4 handsets would be ready. These second versions would not be suffering from the same antenna issues. At that point, Apple might even be able to offer a special exchange program for current owners (though that is quite unlikely).

One other rumor that is quite persistent is that October might see the launch of the iPhone 5. This is one rumor that we definitely have to back away from as it is not just unlikely, but is not Apple’s style at all. It is more believable that this could be more than just an iPhone 4 (iPhone 4s perhaps?), but never a full jump to a completely new version that would be labeled as the fifth in the series.

After all, completely replacing the device with an all new model would be the same as Apple admitting their mistake –which is something that the folks at Cupertino can never do outright.

Google has officially taken down the online store that sells the Nexus One Android smart phone.

Over a week ago, Google quelled initial rumors about a possible Nexus Two handset. According to the software developer, the Nexus One has already been a successful handset in such a way that it achieved the goal that Google has set for it. Many may argue that the device was not a financial success –after all, the device did not sell much at all.

However, Google stated that the Nexus One was meant to be a smart phone that would push the current boundaries and standards for the Android operating system. This meant that users would be able to experience the open source mobile platform in the way that Google meant it to be. In that regard, Google states that the device was a success.

The shutting down of the online store does not mean that the Nexus One is no longer available. The smart phone can still be obtained through contracts and deals on Vodafone UK. Developers can also get a handset directly through Google –only the standard online store has been taken down. The special site exclusive for developers is still available. This means that Google intends to use the Nexus One as a continuous developer resource.

When the Nexus One was first launched last January, the only way to obtain the handset was through Google’s online store. Many who were present at the launch at the Googleplex in Mountain View, California thought that it was a bad idea, and that the device would not be accessible to a majority of the Android’s target market.

They were right, in the very first week of sales; the online store only sold 20,000 units of the Nexus One. In that same month, Vodafone UK managed to sell 100,000 iPhone 3G smart phones.

According to Steve Jobs, the antenna issue is “a challenge for the whole industry”.

Mobile phone users and many mobile phone makers beg to disagree; after all, this is the first time that a device would actually drop calls if its antenna was held. Even in the early days of 2G/GSM devices, Nokia manufactured plenty of mobile phones with visible antennas that literally jutted out of the phone body. Phones like the old Nokia 5110 would still work properly even if the antenna was being touched by the hand.

And in the many years since then, various phone makers have made countless numbers of mobile devices that have not only made the antenna smaller and non-obtrusive, but also equally, if not more efficient.

Companies like RIM, whose BlackBerry Bold 9700 was named directly by Apple as a device affected by antenna issues. What Jobs might have failed to realize that even if the Bold or any other handset loses a bar of signal from touch, none of these phones would drop a call like the iPhone 4 would.

Jobs also failed to realize that RIM would also speak out.

To sum it up nicely, here is a quick excerpt from RIM’s official statement, “Apple’s attempt to draw RIM into Apple’s self-made debacle is unacceptable. Apple’s claims about RIM products appear to be deliberate attempts to distort the public’s understanding of an antenna design issue and to deflect attention from Apple’s difficult situation.”

Nokia has also stated they their company emphasizes a lot on testing their products –including the antenna performance, to ensure the usability of their mobile handsets.

The two companies are not the only phone makers to have made their voices heard. Samsung and Motorola have also spoken out as well. Of the three companies that Apple has directly mentioned in the presentation, only HTC (manufacturers of the HTC Wildfire and Desire, among others) has yet to make a comment (and many believe that it will not be long before that).